Business Administration: Books

Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered, intentional design. Enter the world of Machine Learning (ML) and Artificial Intelligence (AI) through a design lens in this thoughtful handbook of practical skills, technical knowledge, interviews, essays, and theory, written specifically for designers. Gain an understanding of the design opportunities and design biases that arise when using predictive algorithms. Learn how to place design principles and cultural context at the heart of AI and ML through real-life case studies and examples. This portable, accessible guide will give beginners and more advanced AI and ML users the confidence to make reasoned, thoughtful decisions when implementing ML design solutions.

Addresses real-world challenges in using AI Covers the entire AI process in a holistic manner Explains the technical issues in an easy to use manner Provides real-world examples of AI enablement Addresses the challenges of complex enterprises, coalitions and consortia Avoids the hype, with balanced perspective on benefits and drawbacks of AI.

Based on 20 years of research, this book lays out a proven and tested method for reaching the goal of employee happiness, analyzing individuals' communication patterns, and making them self-aware by mirroring their behaviour back to them in a privacy-respecting way. In doing so, Peter A. Gloor introduces artificial intelligence-based methods to identify personality, moral values, and ethics of individuals based on their body language and interaction with others.

In I, Human psychologist Tomas Chamorro-Premuzic offers a guide for reclaiming ourselves in a world in which most of our decisions will be made for us. To do so, we'll need to double down on what makes us so special-our curiosity, adaptability, and emotional intelligence-while relying on the lost virtues of empathy, humility, and self-control.

Timely in its analysis, the book covers major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust. Michael Lenox delivers an insightful volume that offers a foundational understanding of this dynamic environment, and an action plan for those seeking a path to digital strategy implementation for their organization.

Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work - by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work.

This wide-ranging and authoritative dictionary covers all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process.

In The Prepared Leader: Emerge from Any Crisis More Resilient Than Before, two history-making experts in crisis leadership--James, dean of The Wharton School of the University of Pennsylvania, and Wooten, president of Simmons University--forcefully argue that the time to prepare is always. The Prepared Leader encapsulates more than two decades of the authors' research to convey how it has positioned them to navigate through the distinct challenges of today and tomorrow.

The AMA Dictionary of Business and Management explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more--all the crucial ideas that have transformed business practices and management science in the past 25 years. This book covers a vast range of terminology from all areas of business including: management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business.

As a field of study, business ethics aims to specify the principles under which businesses must operate to behave ethically. Thus business ethics focuses on such issues as those that have recently attracted so much public scrutiny: executive compensation, honesty in accounting, transparency, treatment of stakeholders, and respect for the environment.

This is the ultimate how-to guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually putting sustainability ideas into practice and making sure they accomplish their goals.

Gry Hasselbalch expertly draws on nearly two decades of experience in the field, and key literature, to advance a better understanding of the challenges faced by big data and AI developers. She provides an innovative ethical framework for studying and governing Big-Data and Artificial Intelligence. Offering both a historical account and a theoretical analysis of power dynamics and their ethical implications, as well as incisive ideas to guide future research and governance practices, the book makes a significant contribution to the establishment of an emerging data and AI ethics discipline.

Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR - ethical management cannot, and should not, be divorced from effective management.

This comprehensive A-Z defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, and public and government finance.

The Oxford Handbook of Banking provides an overview and analysis of state-of-the-art research in banking written by leading researchers in the field. This handbook will appeal to graduate students of economics, banking and finance, academics, practitioners and policy makers. Consequently, the book strikes a balance between abstract theory, empirical analysis, and practitioner and policy-related material.

In this book, Alan Blinder draws on his deep firsthand experience to provide an authoritative account of sixty years of monetary and fiscal policy in the United States.

The International Accounting and Finance Handbook is an excellent reference for assisting those with interests or responsibilities concerning the international dimensions of accounting, reporting, and control and finance. It provides the tools for managers who need to come to grip with the differences in accounting principles, financial disclosure and auditing practices in the worldwide finance and accounting arena.

This new reference by the author of the critically acclaimed A Financial History of the United States covers the aftermath of the Enron-era scandals and the extraordinary financial developments during the period

This wide-ranging and authoritative dictionary covers all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation.

A new generation is entering the American workforce--Gen Z, the age cohort born after 1996. Having grown up with smartphones, social media, emoji-speak, helicopter parenting, and no expectation of privacy, Gen Z has a unique culture and working style that can be baffling to their Millennial, Gen X, and Baby Boomer managers. In Managing Generation Z, Robin Paggi, a veteran HR manager, and Kat Clowes, an educational consultant who has worked with hundreds of Gen Z'ers, join forces to give employers and managers a practical, easy-to-understand guide to the new generation defining the future of work.

Artificial Intelligence is no longer a science fiction daydream, but an inevitable future technology that will affect our lives in and out of the workplace. Brennan Pursell and Joshua Walker separate the myths from the facts about adapting AI to boost bottom lines no matter the type of business.

This wide-ranging and authoritative dictionary covers all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation.

Questionnaire Design covers anything and everything you need to know about constructing the perfect questionnaire for your business. Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for marketers everywhere.

A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.

As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.

In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision for how we can thrive in the age of AI and automation. He shares the secrets of people and organizations that have survived previous waves of technological change, and explains what skills are necessary to stay ahead of today's intelligent machines, with lessons like   * Be surprising, social, and scarce. * Resist machine drift. * Leave handprints. * Demote your devices. * Treat AI like a chimp army.

This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick

This book reveals AI as a prediction technology directly impacting decision-making and discusses how to identify disruptive opportunities and threats resulting from AI. This study of new developments in artificial intelligence and the past history of how technologies have disrupted industries highlights the striking phase we are now in: after witnessing the power of this new technology and before its widespread adoption--what they call 'the Between Times.' While there continue to be important opportunities for businesses, there are also threats of disruption. As prediction machines improve, old ways of doing things will be upended. Also, the process by which AI filters into the many systems involved in application is very uneven. That process will have winners and losers. How can businesses leverage, or protect, their positions?

A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice. Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One. Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level.

Featuring more than 800 entries, the two-volume Encyclopedia of American Business, Revised Edition is an up-to-date, easy-to-use guide to the nuts and bolts of business jargon. Difficult ideas are explained in straightforward language to help non-specialists, students, and general readers understand the complex and sometimes confusing concepts and terms that are used in business. Five general areas of business are covered: accounting, banking, finance, marketing, and management. This encyclopedia focuses on the terms, concepts, and associations that one is most likely to encounter in business, making it a great place to start learning about how businesses operate and what the primary and different features of specific business-related functions or ideas mean.

Now in its tenth edition, this classic book remains the complete business-writing reference for students and professionals alike. Alphabetically organized and easy-to-use, its nearly 400 entries provide guidance for writing all the most common types of business documents and correspondence, from brochures, press releases, and résumés, to executive summaries, proposals, and reports.

Award-winning researchers and professors Paul Leonardi and Tsedal Neeley will let you in on the surprising and welcome secret: developing a digital mindset isn't as hard as you think. Most people can become digitally savvy if they follow the "30 percent rule"--the minimum threshold that gives us enough digital literacy to understand and take advantage of the digital threads woven into the fabric of our world. A digital mindset will future-proof you, your career, and your organization. Learn how to develop one here.

David Enrich's explosive exposé of the most scandalous bank in the world, revealing its shadowy ties to Donald Trump, Putin's Russia, and Nazi Germany

Designed for undergraduate, graduate, and executive business ethics courses, Honest Work: A Business Ethics Reader, Fourth Edition, demonstrates that business ethics is primarily about the ethics of individuals.

Packed with current examples and exercises, this edition demonstrates how to integrate ethics into strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as a new manager.

With an interdisciplinary focus, Organizational Ethicsequips students with the knowledge and skills they need to make a positive impact in a variety of workplaces. Author Craig E. Johnson builds the text around interdependent levels of organizational behavior, examining ethics at the individual, group, and organizational levels.

This book integrates lessons from three intellectual traditions - psychology, philosophy, and political economy - to guide readers on a journey to rigorously explore their values and decision making. The authors begin by examining people's intuitions about right and wrong. They then clarify principles that embody these intuitions and help readers engage with others whose intuitions or principles differ from their own.

Turn to the rock-solid advice in Burton G. Malkiel's best-selling guide to investing. A Random Walk Down Wall Street now features new material on exchange traded funds and investment opportunities in emerging markets as well as a brand-new chapter on "smart beta" funds. And as always, Malkiel's core insights--on stocks, bonds and money markets as well as property investment trusts and tangible assets--along with the book's life-cycle guide to investing, will restore confidence and composure to anyone seeking a calm route through today's financial markets.

The Messenger spans a decade and is full of heroic efforts by ordinary people, lucky breaks, and life-and-death decisions. It's the story of a revolutionary idea, the evolution of a cutting-edge American industry, and one of the great achievements of this century.

More students study management and organization studies than ever, the number of business schools worldwide continues to rise, and more management research is being published in a greater number of journals than could have been imagined twenty years ago. Dennis Tourish looks beneath the surface of this progress to expose a field in crisis and in need of radical reform. He identifies the ways in which management research has lost its way, including a remoteness from the practical problems that managers and employees face, a failure to replicate key research findings, poor writing, endless obscure theorizing, and an increasing number of research papers being retracted for fraud and other forms of malpractice.

This book charts the evolution of management as an intellectual discipline, from ancient times to the present day. Contemporary management challenges, including sustainability, technology and data, and legitimacy are analysed through an historical lens and with the benefit of new case studies. The author helps readers understand how the evolution of management ideas has interacted with changes in society. By framing management's history as one of challenge and response, this new edition is the perfect accompaniment for students and scholars seeking meaningful study in the business school and beyond.

Extensively updated to reflect the latest research in the field, MGMT makes concepts and theories accessible and relevant with timely, interesting examples of their applications at real businesses.

The authors show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning - to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear.

Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory.

The New Edition of a Business Classic This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition. Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics.